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This web page had the following in the web site, "Sounds like a familiar story? Cash on the go." We saw that the web page stated " Borrowing money from EarlySalary mobile app is as simple as cooking an instant noodle! Just 3 simple steps and the money is credited to your account." It also said " Login through you Facebook account, tell us how much cash you need and when you want to return, upload some basic documents. On basis of the details you share with us and your social score, well do the math and tell you how much cash we can lend you." The header had Short term credit as the highest ranking optimized keyword. It is followed by Unsecured loans, EMI calculator, and Online cash lenders which isn't as ranked as highly as Short term credit. The next words earlysalary.com uses is Payday credit. Month end broke was included and will not be seen by web crawlers.